Jeff Riley - Team Leader


Keller Williams Realty Columbia

How much is your home worth?
           ...get instant property value now!

The real estate market is a major driving force of our economy and has been for decades. I take great pride in participating in this noble profession and am honored each time I am asked to represent another client. 

Make It Happen 

It is my mission statement, not a sales pitch. I do not believe in waiting for things to happen. I constantly and strategically seek ways to make things happen. My competitors tend to take a “wait and see” approach. I favor more proactive strategies. I believe in eliminating problems long before they arise, and I am always searching for new ways to enhance my services.

Market Expertise

Understanding the market is crucial. I monitor inventory levels, evaluate activity, watch for trends and interpret the market. This helps keep my clients on the competitive edge against the competition. In addition to being a Realtor®, I am a licensed Broker, Certified Seller’s Agent, Seller’s Representative Specialist, Certified Green Professional, Certified New Home Specialist, Certified Lake Murray Specialist, and a Certified Foreclosure and Short Sale Specialist. 

Uncompromising Integrity

I operate my business with Christian values and uphold the Code of Ethics as spelled out by the National Association of Realtors. I seek win-win solutions first and the best interest of my client is always top priority. 

Customized Plan of Action

Each client has a unique motivation for entering the housing market. I strive to understand each client’s motivation and customize a unique plan of action to achieve their specific needs and goals. 

Target Marketing approach

I believe in marketing for a purpose. I study where buyers come from. Based on that data, I have developed unique marketing strategies designed to take advantage of every opportunity. My team uses customized systems to insure effectiveness and consistency. 


Fueled by a strong work ethic, my production consistently ranks in the top 2% in the company, the local Midlands market, and the national market. I’ve received numerous awards including “Favorite Co-Broke Agent of the Year” from a competing brokerage firm. My greatest sense of accomplishment comes from the testimonials and referrals sent to me by past clients.